documenta 14 Kassel, 2017

June 10– September 17

Gießbergstraße 22, Kassel


SER (Seductive Exacting Realism)
Variable space for making history  
Produced for Yugoexport

Yugoexport installs a Transactional Area, a Waiting Room, and a Blind Room of Seductive Exacting Realism at Neue Neue Galerie for the duration of documenta 14.

At the heart of this space is a sound program based on an interview the artist Irena Haiduk conducted on January 14, 2015 at Harvard University’s Carpenter Center, with Srdja Popovic, co-founder of the OTPOR! student group and the consultancy CANVAS (Center for Applied Non-violent Action and Strategy). Hear this in the Blind Room, beyond the Waiting Room, on the hour, every hour. Here, voices sing the prehistory of the blind, non-aligned, oral corporation: Yugoexport. She is incorporated in the United States, where corporations are people, and headquartered in Belgrade, a capital in what used to be Yugoslavia (or South Slavia if you are speaking the language of the land).


Conceived on a sur-national scale, Yugoexport mobilizes an Army of Beautiful Women, who move with elegance and comfort. Irena Haiduk herself has ventured: “The import-export business of making history demands an equivalence, a loyalty, and a familial solidarity between people and things. Such skills are best honed in conditions of blindness, where we cannot immediately tell what is in the room with us and whether it is alive or dead.”

Welcome to a terrain of production from the South. Do not lose sight of Yugoexport’s founding maxim: “How to surround your self with things in the right way.”

List of Works:


Transactional Area

Yugoexport Articles of In-Corporation (Serbian), 2017
Marble, iron, inox, paper, charcoal, graphite, contact

Yugoexport Articles of In-Corporation (English), 2017
Marble, iron, inox, paper, charcoal, graphite, contact

Der Schalter, 2017
Paper, cardboard, plywood, inox, various fabrics, black magic, contact

Waiting Room

Waiting Objects 1-24, 2016
24 Stol Kamnik Lupina Waiting Room chairs. Procured from the former Yugoslav Agriculture Trade Center in Novi Sad
Collection of Yugoexport

Waiting Objects 25-28, 2017
3 Stol Kamnik Lupina Waiting Room chairs with marble arms. Procured from the former Yugoslav Education Ministry Headquarters in Zagreb
Collection of Yugoexport

Siren Bay Section 5, 2015
Custom Mannequin, human hair wig, Yugoform

Voice Base, 2014
Inox, botanical matter, microphone


Second Base, 2017

Inox bird training stand.

Means and Ends, 2017
marble, striking paper, matches, Marcel Proust’s Complete Works Vol 1-13 (Zagreb: Zora, 1965)

T.V. (Tamni Vilajet), 2017
17 panel two-sided mural, inkjet ash print with color pencil detail

Blind Room

Seductive Exacting Realism, 2015–ongoing
28 min, sound program commencing at 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00, 17:00, 18:00, 19:00

Proof of Sirens, 2017
Inkjet Ash Print

Proof of Siren, 2017
Inkjet Ash Print

Siren Bay Section 4, 2015
Custom Mannequin, human hair wig, Yugoform

Throughout Kassel

Spinal Discipline, 2016–ongoing
Walking performance by up to 13 members of the Army of Beautiful Women in full Yugoform:
Julia Allnoch
Isabella Artadi

Mustafa Boğa
Annika Katja Boll
Beryl Chepkirui
Mona Eing
Ozgür Genc
Mila Gligorić
Josefine Mundri
Andara Shastika
Wenti Sheng
Alma Weber

Schedule of departures from SER Waiting Room:
June 11 – September 17, 2017, every Saturday, commencing at 17:00